Captivating Audiences, Driving Growth

Turning local stories into cross-border success, Singapore’s leading one-stop cross-border Marketing Agency

Asia Regional Reach, Rooted In Singapore

Founded in 2019, FY Ads is a fully Singapore-registered company and a PSG pre-approved vendor for Xiaohongshu marketing services. Headquartered in Singapore with offices in Malaysia, China, and Thailand, we are a one-stop cross-border marketing agency helping brands connect with audiences and expand across Asia.

Our Official Partnerships

Our Commitment

Connecting Markets, Growing Brands

Our Vision

We believe great marketing goes beyond visibility — it creates lasting cross-border impact. With data-driven strategies, authentic storytelling, and regional expertise, we help brands break boundaries, connect markets, and grow sustainably.

What We Do

Comprehensive Cross-Border Marketing Services

小红书 Xiaohongshu Marketing

Account management, content, paid advertising, and influencer campaigns (with PSG grant support for SMEs in Singapore).

微信 WeChat Marketing

Official accounts, content, mini programs, and advertising.

大众点评 Dianping / 美团 Meituan Marketing

VIP merchant listings, tourist engagement, and reputation building.

TikTok & Instagram Marketing

Creative, trend-driven campaigns for Gen Z & Millennials English speaking audience.

Influencer Marketing

Brand activations and consumer experiences. Asia.

Offline Event Management

Clients keep full ownership with clear communication, transparent reporting, and smooth transfers.

Video Production

Creative, trend-driven campaigns for Gen Z & Millennials English- speaking audience .

DOOH Advertising

Digital Out-of-Home campaigns for high-impact visibility.

Our Team

Expertise That Delivers Services

Behind every campaign is a Singapore-based team with deep expertise in marketing and cross-border communications. Many of our members hold Master’s degrees from Singapore universities and bring diverse perspectives from Singapore, China and Malaysia, giving us a unique advantage in understanding both Singapore’s business landscape and Chinese consumer culture.

Together, we combine strategic insight with creative execution, ensuring every campaign is not only well-designed but also delivers measurable results.

Account Team

Account Managers & KOL Managers driving client success and influencer collaborations.

Creative Team

In-house Videographers, designers, and copywriters who bring stories to life.

Paid Advertising Team

Media buying specialists optimizing ad spend for maximum impact.