On 26 February 2025, FY Ads Singapore partnered with the Singapore Chinese Chamber of Commerce & Industry (SCCCI) and Meituan-Dianping to host an exclusive seminar, “Engaging China Tourists through China’s Own Trip-Advisor”. The event brought together industry leaders, entrepreneurs, and tourism stakeholders to uncover new strategies for attracting one of the world’s most influential travel markets — Chinese tourists.
Held at the SCCIOB Theatrette, the session offered valuable insights into how Singapore’s F&B, retail, tourism, and hospitality businesses can harness Meituan-Dianping — China’s most powerful lifestyle and review platform — to make their brands unmissable to millions of Chinese travelers.
Key Highlights from the Seminar
Linda Chen, CEO of FY Ads Singapore, opened the session by introducing the company’s expertise in cross-border marketing and the role FY Ads plays in connecting brands with Chinese consumers. She also shared an overview of Meituan-Dianping’s influence as China’s go-to lifestyle platform for dining, shopping, and travel planning.
Following the introduction, FY Ads’ Account Managers Eva and Yixin took the stage to share actionable, step-by-step strategies for optimizing business profiles on Meituan-Dianping. Their session covered best practices for creating attractive listings, generating positive reviews, and increasing visibility to drive both online engagement and in-person visits.
Hana Zhang, Global Business Director of Dianping, closed the knowledge-sharing segment with deep insights into the market potential. She highlighted real success stories of overseas businesses that transformed platform visibility into measurable sales growth, offering attendees a roadmap to replicate this success in Singapore.
The seminar drew participants from F&B, tourism and hospitality, shopping malls, wellness services, and boutique retail. Attendees walked away with:
- A clearer understanding of the Chinese tourist market and its buying behaviours.
- Practical tools to strengthen their presence in Meituan-Dianping.
- Inspiration from proven case studies showing how online visibility translates into profit.
At FY Ads Singapore, we understand that standing out in the Chinese market requires more than just translation — it’s about cultural relevance, platform expertise, and targeted storytelling. With our proven track record in helping brands localize and thrive on Chinese digital platforms, we’re uniquely positioned to guide businesses from strategy to execution.
Whether you’re in F&B, retail, tourism, hospitality, our team can help you:
- Set up and optimize your Meituan-Dianping business profile to ensure you make a strong first impression.
- Manage reviews and customer engagement to build trust and long-term loyalty.
- Leverage cross-platform campaigns that integrate Meituan-Dianping with other key Chinese channels like WeChat, Xiaohongshu, and Douyin.
- Track and analyze performance so you can make data-driven decisions and maximize ROI.
The success stories shared during the seminar are proof that visibility on Meituan-Dianping isn’t just about being seen — it’s about being chosen. By partnering with FY Ads, you gain a strategic ally who understands both the local Singapore market and the nuances of Chinese consumer behavior.
If you’re ready to tap into the immense potential of the Chinese tourist market and turn online visibility into real-world revenue, reach out to our team today. Your next loyal customer could already be searching for you on Meituan-Dianping.
Ready to capture the attention of millions of Chinese travelers? Let FY Ads help you stand out, get discovered, and turn interest into revenue. 📩 Contact us today to start building your presence on Meituan-Dianping and beyond.