Build Trust And Boost Sales With Influencer Marketing

 tiktok topview ads strategy

Cross-Platform Influence. One Integrated Strategy.

TikTok. Instagram. Xiaohongshu. Douyin. Meituan-Dianping. At FY Ads, we bridge East and West. Our bilingual influencer marketing campaigns connect brands with audiences across both English-speaking and Chinese-language platforms, delivering consistent storytelling and measurable results across markets.

Plan Your Influencer Campaign

Comprehensive Influencer Marketing Solutions

Bilingual Strategy & Market Positioning

Tailored influencer campaigns that speak to both English- and Chinese- speaking consumers across Singapore, Malaysia, and regional markets.

Cross-Platform KOL Management

Curated access to TikTok, Instagram, Xiaohongshu, and Douyin creators; from micro-influencers to celebrity KOLs, selected for authenticity and brand fit.

Campaign Concept & Creative Direction

End-to-end creative development, from campaign ideation to localized storytelling and production.

Performance Tracking & Optimization

Transparent reports combining engagement, conversions, and influencer ROI across multiple platforms.

Regional Execution

One agency, multiple markets — we plan and localize campaigns across Singapore, Malaysia, Thailand, and China for unified brand impact.

Building Your Brand With Influencer Marketing

Sample business accounts set up and operate by FY Ads Singapore

Coach

Singapore & Malaysia Dual-Market Launch

FY Ads led a bilingual influencer campaign for Coach’s new perfume launch across Instagram, TikTok, and Xiaohongshu.

  • Covered both Singapore and Malaysia
  • Combined English and Chinese KOLs for maximum reach
  • Delivered cohesive, on-brand storytelling across all platforms

Taobao Singapore

Cross-Platform KOL Activation

To strengthen Taobao’s position in Singapore, FY Ads engaged lifestyle creators on Instagram, TikTok, and Xiaohongshu, blending local and Chinese-language content styles.

  • Unified messaging across three platforms
  • Strong engagement among Gen Z and bilingual audiences

Food Republic

F&B Lifestyle Influence

For BreadTalk Group’s Food Republic, FY Ads executed a dual-platform campaign featuring Instagram and Xiaohongshu KOLs.

  • Food and lifestyle creators sharing authentic dining experiences
  • Consistent engagement across both local , Singapore- based Chinese communities and China Travellers

Dian Xiao Er

Comprehensive Multi-Platform Campaign

FY Ads managed Xiaohongshu, Meituan-Dianping, TikTok, and Douyin creators to promote Dian Xiao Er’s brand story to both tourists and locals.

  • Multi-channel strategy driving awareness and footfall
  • High engagement and measurable in-store conversion results

Let’s Elevate Your Brand with Influencer

Partner with FY Ads to activate authentic, cross-platform influencer campaigns that connect with both English and Chinese audiences — from Singapore to the wider region.