Unlock the Power of Xiaohongshu: How Do Overseas Brands Apply for a Business Account?

Are you a business looking to tap into the booming Chinese market? If so, you’ve probably heard of Xiaohongshu, one of China’s leading social commerce platforms. Xiaohongshu, also known as “Little Red Book,” has become an essential tool for reaching and influencing consumers during their decision-making process. This guide will help you understand how to apply for a Xiaohongshu business account tailored for brands, and how FY Ads Singapore can be your trusted partner in navigating this vibrant market.

Why Xiaohongshu?

Xiaohongshu has revolutionized the way brands connect with consumers in China. The platform combines social media with e-commerce, allowing users to share product reviews, lifestyle content, and shopping tips. For businesses, this means direct access to a highly engaged audience. With Xiaohongshu Singapore, you can harness the platform’s potential to boost brand awareness, engagement, and sales.

Why Business Account ?

The Xiaohongshu Business Account, officially verified by the platform, offers several clear advantages:

  1. Increased Visibility: Business accounts are displayed more prominently and are easier for users to find. For instance, when users search for a brand, the corresponding business account is likely to appear directly.
  2. Engagement Opportunities: Business accounts can host giveaway events, interact with users, and collaborate with influencers to promote products.
  3. Advanced Analytics: Business accounts have access to more detailed analytics. While regular accounts can only see the number of article views, business accounts can view comprehensive data for their own account and their partners’ accounts.
  4. Store Integration: Business accounts can be directly linked to online shops, allowing users to visit the store straight from the business account.
  5. Promotional Content: Business accounts can post product promotions and related information without the risk of being restricted. In contrast, personal accounts posting similar content may quickly get banned by Xiaohongshu.

Steps to Apply for a Xiaohongshu Business Account

To kickstart your business on Xiaohongshu, you need to apply for a business account. Here’s a step-by-step guide:

  1. Gather Required Materials:
    • Original ACRA (Image or PDF).
    • Translated ACRA in Chinese.
    • Trademark registration certificate.
    • Photo of your passport (either the business owner or an assigned employee).
    • Verification Letter (Download the official template).
    • Trademark Authorization Letter.
  2. Application Process:
    • Log in to the Xiaohongshu business account platform
    • Fill in the required information accurately.
    • Submit the necessary documents.
    • Pay the verification fee
    • After submission, you will receive an email from Xiaohongshu since further details are always needed and  materials may require  adjustment.

Maximize Your Xiaohongshu Marketing with FY Ads Singapore

  1. Hassle-Free Application: We will handle the entire application process, so clients don’t have to deal with the complexities.
  2. Privacy Protection: Clients do not need to submit personal documents like passports, ensuring your privacy is protected.
  3. Flexible Phone Number Options: Applications can be made using international or Singapore phone numbers, eliminating the need for a Chinese phone number.

Navigating Xiaohongshu marketing can be complex, but with FY Ads Singapore, you don’t have to go it alone. We are a leading Xiaohongshu agency in Singapore, equipped with the expertise to help you make the most out of your presence on the platform. 

Here’s how we can help:

  • Application Assistance: We guide you through the entire application process, ensuring all your documents meet Xiaohongshu’s specifications.
  • Content Creation: Our team creates compelling content tailored to the Xiaohongshu audience, boosting your brand’s visibility and engagement.
  • Strategic Marketing: We develop and execute effective marketing strategies that align with your business goals, driving growth and sales.

Partner with FY Ads Singapore: Your Trusted Xiaohongshu Agency

If you’re seeking assistance with the application process, content creation, and want to leverage the full potential of Xiaohongshu, look no further. FY Ads Singapore is your trusted partner in this journey. As a premier Singapore Xiaohongshu agency, we offer comprehensive services that help you navigate the complexities of the platform, ensuring your brand stands out in one of the world’s most dynamic markets.

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