Authorised Partner
in South East Asia


XiaoHongShu Marketing

Would you be interested in tapping into the power of social media with the XiaoHongShu (Little Red Book)? With its massive Chinese consumers, audience and combination of influencers, KOLs, and everyday users, it’s the perfect place to create compelling campaigns that get results.

Imagine the potential impact you could make on your brand by connecting with this growing community, followers and active users. Plus, thanks to the sophisticated use of data and analytics, we can easily track and monitor your campaign success.

Grow Your Business In XiaoHongShu

Brand Account Opening
Brand Content Strategy
Video & Live Streaming
KOL & KOC Engagement

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XiaoHongShu Overview

XiaoHongShu is a digital social media platform that has become the go-to destination for mainly Chinese female audience to navigate their lifestyle choices. It leverages its community and content to act as an enabler in this digital era, adding value for brands, emerging industries, small businesses, product launches and creators. XiaoHongShu has established itself as a crucial connection between shoppers and businesses, demand and supply. It’s the go-to source for users who are looking to make purchasing decisions, while also providing an important channel for companies to reach their intended Chinese audiences.

Organic publicising relevant contents on XiaoHongShu (Little Red Book) is a magnificent way for global businesses to connect with their target crowd. The initial phase in doing so is to open a brand account, which empowers brands to share definite “shopping notes” with their devotees that can incorporate content, photos, and brief recordings. This gives labels the chance to interface legitimately with fan evaluations and remarks, which is especially pertinent given that Chinese shoppers place a high incentive on item surveys. It is the go-to destination for consumers making consumption decisions and a core channel for brands to connect with their potential consumers. 

XiaoHongShu encourages businesses across a wide range of industries to reach their target audience in an exciting way through its selection of creative advertising formats. With XiaoHongShu’s help, businesses can reach out to Chinese Market in an effective manner while also providing them with valuable information about their products or services.

Benefits Of XiaoHongShu Marketing?

XiaoHongShu is a powerful yet effective platform for brands looking to target young, high-purchasing power demographics (Millennials and Gen Z). XiaoHongShu has a user base that is over 300 million post-90s and post-95s, with 80% of users aged under 35, 90% female users, and more than half hailing from the upper middle and middle classes. 

This demographic is particularly attractive to brands because they have significant purchasing power and place a premium on quality. XiaoHongShu is a great platform for brands to advertise their products and attract savvy users who will research and review them. This allows brands to gain valuable insights into consumer preferences that can be used to refine their products or strategies. User-generated contents (fan reviews) and product reviews are organic marketing, supported with consumer journeys into loyal customers to boost market share. These Key opinion consumers can produce high-quality content as they become a micro-influencer marketing network. 

With its interactive and personalised features, it provides a more engaging experience for female consumers than traditional e-commerce platforms. Through Key Opinion Leaders sharing products and recommendations on the platform, customers can trust the brand more easily and build better customer relations. It allows brands to create content that is tailored to their target audience, while also providing them with valuable insights into consumer behaviour. Additionally, XiaoHongShu offers a range of promotional activities such as live streaming, product reviews, and influencer collaborations which can help brands reach a wider audience and increase sales.

Businesses can utilise tags to uncover what their target audience is discussing as well as how they are promoting products. This can help them understand the trends and online behaviours of their target groups, as well as give them an idea of who their biggest competitors are in the platform. Identifying popular search terms and topics can help you understand your users’ interests and generate interest in the app through buzz marketing.

Businesses should also take advantage of XiaoHongShu’s ability to keep up with trendy searches and social buzz. By monitoring these trends, businesses can stay ahead of the curve by creating content that appeals to their target audience. They can also use this information to create more effective campaigns that will reach their desired demographic more effectively. With XiaoHongShu’s powerful tools, businesses have a great opportunity to increase brand awareness and engagement with their target market.

Generate Social Buzzling Hot Topics

Generating buzz from hot topics and trends is a great way to get your business noticed. By strategically including trendy keywords and hashtags in the post’s title, paragraphs, and pictures, you can increase your exposure on XiaoHongShu. This technique is similar to Instagram’s early hashtag marketing strategy, which involved brands creating special hashtags to market events and incentivising participants to post them on their social media accounts. Additionally, tagging the store information to the post can help boost interests towards your brand. If done with correct keywords, you can expect to see users’ self-generated content with the keywords you’ve set. This will help create a positive buzz around your brand and increase visibility for potential customers.

Create KOL Marketing

Word-of-mouth marketing is a powerful tool for businesses to reach the Chinese consumers. Leveraging influencers, or KOLs (key opinion leaders), can be an effective way to create a word-of-mouth effect and increase brand awareness. XiaoHongShu has made it easier for brands to connect with influencers through their new influencer management system.

The platform ranks eligible influencers and facilitates connections between them and companies and marketing agencies. The cost of posts with influencers may vary from low-level to higher-level ones. However, it’s important that businesses have a clear content strategy and choose the right influencer with the right female demographic in order to get the most out of their investment. With careful planning, businesses can use XiaoHongShu’s platform to create a strong word-of-mouth effect and increase their brand visibility among potential customers.

XiaoHongShu Paid SEM Services

These services are divided into two categories: search ads and native ads. Search ads appear based on users’ search queries, and the ad system will split and recognise practical business terms, match your targeted keywords, and display your ad. Native ads are often seen on the “Explore” page, where people look for beauty tips and information about favourite products and services.The ad system will match the order of users’ group attribution and current ad library and pick the most appropriate ad.

XiaoHongShu’s SEM services provide an effective way for brands to reach their target audience in a cost-effective manner. With its advanced targeting capabilities, brands can ensure that their message is seen by the right people at the right time. Additionally, XiaoHongShu’s native ads offer an opportunity for brands to engage with potential customers in a more natural way than traditional advertising methods. By leveraging these tools, businesses can maximise their return on investment while increasing brand awareness among Chinese consumers.

High Quality And Efficient XiaoHongShu Marketing Services

Brands should also consider leveraging influencers in order to improve their marketing effort and exposure rate on XiaoHongShu. Influencers have the ability to create content that resonates with their followers, making them an ideal partner for international brands looking to increase their visibility for the best purchase decision. Additionally, brands should take advantage of XiaoHongShu advertising capabilities in order to reach more potential customers. Ads can be targeted based on demographics such as age, gender, location and interests, allowing brands to tailor their message for maximum impact.

Businesses can also use paid advertising options to create sponsored posts or ads that appear in users’ feeds or even run targeted campaigns based on user interests and demographics. Paid advertising allows brands to reach more people and increase their visibility on the platform quickly and efficiently. Furthermore, it provides an opportunity for brands to track the performance of their campaigns in real time and adjust them accordingly if needed.

Xiaohongshu Verified Account

Open an official account for your brand to shine & be taken seriously on RED

RED Store

Engaging Content, Wechat SEO, mini-programs are our secret weapon to make you grow on the app

Xiaohongshu Account Management

Store, content, community… We manage it all for you, following your guideline

Xiaohongshu Marketing Campaigns

We build your marketing campaigns from A to Z, create the buzz and bring your brand the awareness it needs to kick-up your sales

Xiaohongshu Kols

Work with our RED KOL network to improve your brand awareness

Reporting & Analysis

Monthly report on campaigns results & directions to take next. You always know what’s going on & can step in at any time.

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More about Little Red Book/Xiaohongshu

Open a Little red Book Official account

The very first step is to register in the Little Red Book’s system (小红书入驻平台) as a merchant or a company. Registering on the app can be somewhat complicated, lots of paperwork has to be done … in Chinese. After registering, you’ll need to wait for approbation before you can start publishing or selling as an official. If you want to avoid paperwork and doing mistakes that would probably cost you your place on the platform, hiring a xiaohongshu agency that knows the system is probably the safest and fastest option for you.

Little Red Book Account management

Because Xiaohongshu is a social app as well as an e-commerce platform there is a necessity for fresh, regular and reliable content. Our Chinese team is on top of trends and will create relevant content to make your brand surf on the buzz or become the buzz. If you are a seller your products will be listed following the code of e-commerce in China and Little Red Book regulations. To build the hype around your brand as well as manage the reactions around your campaigns, a community manager will be assigned to your project. He/she will make certain that any negative reaction is being handled properly while keeping the integrity of your brand identity.

Marketing Campaign on Little Red Book

Xiaohongshu has become one of the best places for KOL campaigns. It has been built around reviewing and a lot of KOL and influencers have flourished on the platform. We have a KOL-dedicated team that will run cost-efficient KOL campaigns for you. It’s possible because of our partnerships with various Chinese influencers and our expertise. These campaigns can take different forms: reviews, live streams, short videos, banners, etc. When it comes to e-commerce, as your Xiaohongshu agency, we will help you develop promotional campaigns following the Chinese holidays and busy periods. We make you take part in the RED store promotional activities.

Little Red Book - Frequently Asked question

What is the Little Red Book app?

Launch in 2013, it has 0.1 billion registered users and 30 million monthly active users. Most of them being women between 18 and 35 years old from 1st-tier cities. 

Why Use the Little red Book app?

Chinese consumers tend not to trust official sources but other consumers instead. Little Red Book is based on user-generated content or word of mouth. The core of the content is products rating via shopping notes. The perfect environment for KOL marketing.

Can brands sell on the little red book app?

Xiaohongshu also has an e-commerce section. Companies or merchants who have formed a partnership with the platform can sell their products online. Like Tmall or JD in China, Xiaohongshu is known to sell authentic products.

What is the best seller category on little red book?

+60% of the users are women between 18 and 35 from 1st-tier cities. The best-selling category is cosmetics. Clothing is getting more popular.

What selling option do I have?

Have your own store or sell as a third party. Each of them has its benefits and the little red book is less expensive than the market leader (Tmall/JD) and the requirements are not as high.

Is Little Red Book good for ereputation?

For small brands that need to get visibility, the app is a good start. It offers a good base to create a community, and contrary to Wechat is an open social media.

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