Xiaohongshu Marketing Agency in Singapore
FY Ads is Singapore’s official Xiaohongshu (小红书) marketing partner. Whether you’re targeting Chinese tourists, locals, or mainland Chinese consumers, we run the full cycle: account setup, verified blue tick, content strategy, KOL/KOC campaigns, and paid ads that drive real bookings and sales.
Little Red Book & Rednote Marketing for Brands Targeting Chinese Consumers
100+
Overseas brands successfully onboarded
100%
Business account verification success rate
Office
Singapore, Malaysia, Shanghai & Bangkok
What Is Xiaohongshu (小红书) — And Why It Matters for Your Brand
Xiaohongshu — also known as Little Red Book or Rednote — is China’s largest social commerce platform, combining Instagram-style visual content with Pinterest-style discovery and Amazon-style purchase intent. It has over 300 million monthly active users globally, with a fast-growing base of 610,000+ users in Singapore alone and 4.3 million across Singapore and Malaysia combined.
Unlike passive-scroll platforms, Xiaohongshu users actively search for products, restaurants, clinics, and services — reading reviews before making purchase decisions. This makes it a high-intent platform, not just a branding tool. A single well-executed note (post) can drive hundreds of bookings or sell out inventory.
Leads Generation Campaign Managed by FY Ads Singapore
Leads Generation Campaign Managed by FY Ads Singapore
Leads Generation Campaign Managed by FY Ads Singapore
Verified access to business account onboarding, ad platform, and influencer system (not available to most agencies)
Our Xiaohongshu Marketing Services
Business Account Setup & Blue Tick Verification
We handle full account setup, blue tick verification, and official brand page design with 100% success rate.
Content Strategy & Account Management
Bilingual content creation, keyword optimization, community engagement, and monthly performance reporting.
KOL & KOC Influencer Campaign Strategy
Access to verified KOL/KOC network across SG, MY & CN. Drive authentic reviews and amplify reach.
Paid Ads (信息流 / Spotlight Advertising)
Feed ads, search ads, and conversion-focused funnels that generate real leads and bookings.
Xiaohongshu (Search Optimization)
Rank for the right keywords within XHS search and get discovered by high-intent Chinese consumers.
Tell Us Your Industry – Book a Free Strategy Call
Sample Successful Influencers Campaign Lead by FY Ads Singapore
Why Brands Choose FY Ads for Xiaohongshu Marketing
Unlike general social media agencies that “also do Xiaohongshu,” FY Ads is built around Chinese social platforms. As specialists in Xiaohongshu marketing and Chinese digital platforms, we combine local market expertise, platform knowledge, and data-driven strategies to help brands reach, engage, and convert Chinese consumers effectively. Here’s what makes us different:
| Feature | FY Ads | Typical Agency |
|---|---|---|
| Official Xiaohongshu Global Partner | Yes | No |
| 100% Business Account Verification Rate | Yes | Not guaranteed |
| In-house bilingual content team | Yes | Often outsourced |
| Offices in SG, MY, CN, TH | Yes | Usually 1 country |
| MCN-level influencer system access | Yes | Rarely |
| Paid + organic integrated campaigns | Yes | Often separate |
| Cross-platform: XHS + WeChat + TikTok | Yes | Usually single platform |
Sample Successful Influencers Campaign Lead by FY Ads Singapore
Sample Successful Influencers Campaign Lead by FY Ads Singapore
F&B & Restaurants
Reach Chinese tourists and locals searching for dining recommendations
Travel & Hotels
Chinese travellers plan trips on XHS, your hotel should be visible
Beauty & Aesthetics Clinics
High-intent search for treatments, reviews, and before/after results
Education & Study Abroad
Growing search category among Chinese families in Singapore
Lifestyle & Retail
Product discovery and "grass planting" (种草) campaigns
Healthcare
Chinese-speaking patients actively research clinics on XHS before booking
Xiaohongshu Marketing for Your Industry
Data-driven strategies tailored to your industry. We help brands connect with the right audience and turn attention into growth.
Xiaohongshu Campaign Result
Our Xiaohongshu campaign results showcase how strategic content, influencer marketing, and platform expertise help brands achieve stronger brand awareness, higher engagement, and meaningful growth within the Chinese market.
MEDICAL
Healthcare Brand, Singapore
Category: Medical Aesthetics & Beauty
MEDICAL
Healthcare Brand, Singapore
Category: Medical Aesthetics & Beauty
Frequently Asked Questions
Can overseas businesses create a Xiaohongshu business account?
Yes. Overseas businesses can create official Xiaohongshu business accounts. However, the verification process can be complex without proper documentation and platform support. Working with an official Xiaohongshu partner can significantly simplify the process.
Who should Xiaohongshu marketing?
Xiaohongshu marketing is ideal for:
- Restaurants and cafes
- Hotels and tourism businesses
- Beauty and aesthetic clinics
- Retail and e-commerce brands
- Education providers
- Healthcare providers
- Lifestyle and luxury brands
Any business looking to reach Chinese-speaking consumers can benefit from a strong Xiaohongshu presence.
Do I need Chinese-language content for Xiaohongshu?
Chinese-language content typically performs best because most users browse and search in Chinese. However, bilingual content strategies can be effective for international brands targeting both local and Chinese-speaking audiences.
Let’s Work Together
Get in touch with our team to discuss how we can grow your brand across Asia and beyond.