XiaohongShu Rookie 101 Guide : A Beginner’s Guide to Getting Started  


Are you ready to take your Xiaohongshu game to the next level and create content that truly connects with your audience? Look no further! We have prepared the ultimate guide to help you understand what Xiaohongshu is all about and how to create captivating posts that engage your followers.

In this comprehensive guide, we will start by introducing the essence of Xiaohongshu and then delve into various aspects such as crafting attention-grabbing titles, selecting compelling cover images, and creating captivating stories that resonate with your readers and so on. Get ready to elevate your Xiaohongshu presence and captivate your audience like never before! 

What is Xiaohongshu?

Xiaohongshu, also known as Little Red Book or RED, is a social media and e-commerce platform based in China. It primarily targets female users interested in fashion, beauty, and lifestyle products. Users can browse and discover content, including product reviews, food reviews, fashion and beauty advice as well as travel recommendations.

To use Xiaohongshu, you can download the app from the App store and create an account. You can then explore different topics and follow other users to see their posts. Users can also create their own content, such as product reviews and recommendations, and engage with other users by liking and commenting on their posts. Xiaohongshu also offers e-commerce features, allowing users to purchase products directly from the app.

Setting Up An Account 

  1. Download the Xiaohongshu app: The app is available for both iOS and Android devices. You can download it from the App Store or Google Play Store.
  2. Choose a username: Your username is the name that will appear on your profile and be used to identify you on Xiaohongshu. Choose a name that is easy to remember and represents you or your brand.
  3. Complete your profile: Fill out your profile with a profile picture, cover photo, and bio. Your bio should describe who you are and what you do and include any relevant hashtags.

e.g  Utilize age tags like “master student” or “new mom” to provide others with a quick understanding of your age group. These tags can effectively convey your age range to others.


Highlight the characteristics of your account, such as what value you can provide to others, such as “self-discipline expert,” “photography enthusiast,” “book reviewer,” etc 

  1. Verify your account: If you’re a business or brand, you can apply for a verified account to add credibility to your profile.
  2. Start creating content: Xiaohongshu is a content-driven platform, so it’s important to create high-quality content that resonates with your target audience. You can post photos, videos, and text posts, as well as write reviews and share product recommendations.
  3. Use relevant hashtags: Xiaohongshu uses hashtags to categorize content and make it easier for users to find relevant posts. Use relevant hashtags in your posts to increase their visibility and reach a wider audience.

Content Creation Tips

Introduction: Now that the preliminary work is done, it’s time to start publishing your notes. Notes are mainly presented in two formats: pictures with text, and videos with text. The specific format you choose depends on your personal strengths. However, regardless of the format you choose, it’s important to pay attention to the following points

Title and cover pictures
F&B Industry
Beauty Industry
Interior Design Industry

1. Title Tips and Cover images 

To optimize your Xiaohong Shu post, follow these guidelines:

  • Keep note titles within 18 characters, using a maximum of two lines with 10 characters per line on large-screen phones.
  • Make titles appealing by including emojis, as they are popular among Xiaohong Shu’s predominantly female users.
  • Avoid clickbait titles that exaggerate or contain false information, as they violate platform rules.
  • Improve post visibility by including one or two relevant keywords that attract long-tail traffic.
  • Select a cover image that visually complements the main title and creates an enticing visual. Maintain consistency between the image and the accompanying text description for a cohesive and visually appealing presentation.

2. Creating Engaging Content

When it comes to creating engaging content on Xiaohongshu, there are several important factors to consider. 

F&B Industry
Beauty Industry
Interior Design Industry
  • Content Relevance 

When it comes to creating content on Xiaohongshu, it’s important to ensure its relevance to your target audience. You want to create content that is meaningful and valuable to the people you are trying to reach. This means understanding their interests, preferences, and needs, and tailoring your content to align with those aspects. By focusing on relevance, you can capture the attention of your audience and create a stronger connection with them.

  • Crafting Captivating Captions

Crafting captivating captions is a crucial aspect of creating engaging content on Xiaohongshu. Your captions should provide context and add value to your post, enticing readers to engage further. It’s important to strike a balance between being informative and engaging, conveying key details while also being interesting and captivating. By constructing well-written captions that resonate with your audience, you can enhance the overall impact and effectiveness of your content on Xiaohongshu.

  • Using of Hashtags 

Using relevant hashtags can also help categorize your content and make it more discoverable to the right audience. Xiaohongshu has different tag categories, including location, brand, product, film/TV, user, and custom tags. Incorporating appropriate tags based on your content can provide additional information about the image and increase its exposure.

  • Text Length

When it comes to the body of your post, it’s recommended to keep it concise, ideally between 400-600 words, to allow users to read through it quickly and improve the completion rate. Additionally, incorporating emoticons or emojis can add a touch of fun to your post. Since Xiaohongshu displays the image first and the text below it, users may lose interest if confronted with large blocks of text. Using emoticons or emojis can make the text more visually appealing and engaging to read.

  • Content Originality 

Content platforms today highly value high-quality, original content. Not only does it help establish your own unique intellectual property, but it also reduces the risk of being reported if your post gains popularity. Therefore, focus on creating unique and original content that resonates with your audience and stands out from the crowd.

  • Choosing The Right Time to Publish

Consideration of posting timings on Xiaohongshu can play a significant role in maximizing engagement and expanding your reach. It is generally advisable to publish your content during peak traffic hours, which typically fall between 8:00-10:00 in the morning, 11:30-14:00 at noon, and 19:00-21:00 in the evening. These time slots align with people’s daily routines and tend to attract higher platform traffic. Consistency and frequency in your posting schedule can also help in sustaining engagement with your followers. By experimenting with various posting times and analyzing post performance, you can gain insights into when your audience is most active and responsive. However, it’s worth noting that optimal publishing times may vary across different fields, so it is recommended to determine the ideal timing based on your specific niche and to avoid publishing during peak hours to prevent your content from getting overshadowed.

3. Consistent Output is Key

Achieving consistent output is not an overnight accomplishment; it demands ongoing learning and accumulation. Therefore, refrain from doubting yourself and instead embrace the process of daily learning and growth to pave your way towards success.

  • Engage With Your Audience

To boost engagement and create brand loyalty, it’s important to interact with your audience by responding to comments and messages in a timely manner and showing gratitude to your followers. In addition, engaging with other users on the platform, such as liking and commenting on their posts, following them, and participating in relevant communities and discussions can help to increase your visibility and build your following.

  • Stay Up to Date With Trends

Staying up to date with the latest trends and features on Xiaohongshu is essential for keeping your content fresh and relevant. With the platform constantly introducing new features, algorithm updates, and trending topics, it’s important to stay informed in order to adapt your content strategy and leverage these trends to your advantage. For example, regularly monitoring popular posts, exploring trending hashtags, and following influential accounts can provide valuable insights into the interests and preferences of the Xiaohongshu community. By aligning your content with these current trends, you increase the chances of engagement and expand your reach. Additionally, being aware of emerging trends and viral topics can enable you to create timely and compelling content that captures the attention of users and demonstrates your active participation in the Xiaohongshu community.


With the help of this guide, you’ll be able to create content that not only showcases your expertise, but also builds your personal brand and helps you grow your following on Xiaohongshu. So why wait? Start creating content that resonates with your audience today and watch your influence on Xiaohongshu soar !

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